Everton’s ex-chief Keith Wyness has claimed that Liverpool will benefit financially from broadcasting rights following the release of their viewing figures.
In a discussion on the latest edition of Football Insider’s Inside Track podcast, the 66-year-old, who was CEO at Goodison Park from 2004 to 2009 and now operates a football consultancy for top clubs, indicated that Liverpool’s commercial team might leverage this statistic in discussions with potential sponsors.
Liverpool has reported on their website that independent data from Nielsen shows the club was the most-watched team for the 2023-24 season.
According to the American data firm’s report, a total global audience of 471 million viewers tuned in to watch Liverpool during Jurgen Klopp’s final season at Anfield.
However, Wyness argues that these figures may not provide an accurate picture, given Liverpool’s frequent appearances on television compared to other Premier League teams.
He commented on the Football Insider’s Inside Track podcast: “I tried to analyze that number and understand its origin. My initial thought was that they might be the most-watched team because they are featured on specific TV channels more than other clubs. I’m aware that Liverpool’s international games are scheduled at certain times, which could be a key factor in their viewership numbers.”
